BEE(Brand Experience Evaluation)

United Research China Ltd.

2005

*How to make your customers choose you instead of your competitors when your products/services are not unique?

*How to make sure that every employee in your network is serving your customers strictly following your pre-determined standards?

*How to guarantee that every customer would gain a satisfied experience every time when they purchase products/services from your network?

What is BEE?

Brand evaluation experience is a long-established , mature and advanced brand experience increment research technique that based on the “mysterious shopping”. Associating with the operation and research experience in China market by URC, it’s a up to date, uniqueness and compatible technology.

Shoppers who are given guidelines to anonymously evaluate and monitor customer service, operations, employee integrity, merchandising, and product quality etc. Areas that are typically evaluated include, competitor prices, competitor sales ability, current promotions and offers as well as other typical service criteria.

BEE is used on the front line to collect data that helps determine what happens to customers and prospects when they visit or call your company.

What kinds of businesses use BEE?

Almost every business can benefit from different types of BEE study. It’s used to observe the environment of store and the service offered or the product provided. The most common types of business however are as follows:

How will BEE research design?

More about BEE ....